The Week's Features
Once we saw the design, they knew we couldn’t go back
Driving any vehicle over a septic tank is an accident waiting to happen
Four unfunded bills would cost the industry billions
New management service addresses major impound “pain points”
Lightweight non-sparking tube that makes uprighting easier
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May 8-11, 2019
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August 15-17, 2019
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Dec. 4-8, 2019
Tow Illustrated
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A British Man Finds Towing Safety Inspiration in America: Slow Down, Move Over a Worldwide Problem

--Charles Duke
By Don Lomax
Click to enlarge
The 2017 Tax Cuts Act has helped my business
a lot
more better than not
marginally
not at all
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Editor: Charles Duke
Managing Editor: Brendan Dooley
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
William Burwell x208, Peggy Calabrese x202
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
American Towman Wire • 10-15-2019
The Indiana Towing and Wrecker Association and other interested groups are hosting their second annual Move Over Indiana Day at the Indiana State Fairgrounds in Indianapolis, Saturday, October 19.


Don't Miss It!
Join Jim Figueira and Ed Grubbs of Environmental Chemical Solutions for a presentation that addresses the leaks and staining at vehicle storage facilities from damaged vehicles. Their seminar, “The Uncontaminated Vehicle Storage Facility,” will explore proper best management procedures that address and eliminates the staining from these leaks. Their seminar will be presented during the American Towman Exposition, Dec. 4-7, at the Atlantic City Convention Center in Atlantic City, New Jersey. Register today! atexposition.com

towexpodfw.com
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October 09 - October 15, 2019
Alvin Colon’s family business helped Tenitia Cullum, who recently lost her 3-year-old child in a terrible accident, by towing and fixing her car free of charge. Image - spectrumlocalnews.com.
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American Towman Exposition Gallery
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Rate how they handled this recovery
Great job on a challenging recovery.
Hit all the basics on this one. Thumbs up.
Creative approach on this recovery. Good job.
I would approach this recovery differently.
Vehicle(s) could be rigged more efficiently.
More trucks were needed.
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October 09 - October 15, 2019
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City, State
RATES

Plantsville, CT
$88
(Pop. 10,387)

Beeville, TX
$175
(Pop. 13,290)

Lake Station, IN
$130
(Pop. 12,572)

Centralia, WA
$178
(Pop. 16,336)

Light-Duty nonconsensual tow rates as provided by Police Towers of America.
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October 09 - October 15, 2019
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October 09 - October 15, 2019
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October 09 - October 15, 2019
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October 09 - October 15, 2019
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October 09 - October 15, 2019
Last week’s ALS Resolvion’s Innovations in Recovery Summit featured (l. to r.) Mike Levison of ALS Resolvion; Justin Zane of Recovery Database Network; Andy Sinclair of International Recovery Systems; and Cort DeHart of MBSi Corp. Image - Nick Zulovich.

You Can Trust This 'Beast'

0 1c938By George L. Nitti

Although a good logo speaks to us on a number of levels, one of its primary purposes is to serve as an easily identified symbol, providing the signature that helps brand a company in our minds.

For the last 22 years, Mace Heavy Duty Recovery of Memphis, Tennessee, has been using the strength of its logo to brand its trucks.

One of their latest acquisitions, a 2017 Kenworth T880/NRC 50/65 Sliding Rotator, epitomizes this with a logo that stands out.

At the heart of the logo is the large "M" on the unit's side doors.

According to owner Mark Mace, who came up with the design early in the company's inception, the prominent M was pretty much a no-brainer to stand for the Mace name.

Above the letter sits a red likeness of the United States.

"We go all over the country," Mace said. "We wanted an image to help capture that fact and I couldn't think of anything better. A few years back we sent 11 trucks to Hurricane Sandy in New Jersey. ... We (also) haul emergency power for generator companies."

Next to the symbol of the United States are little white runners that add balance and emphasis to the company's purpose to go anywhere.

Along the outside edges is a red oval.

"The oval shape was based on a NASCAR theme," Mace said. "They've got a similar shape, which we borrowed."

The logo is restated in larger lettering on the side of the unit, except this time it spells out the entire company name.

Also written on the side of the 'tator are the names of three states: Mississippi, Arkansas and Tennessee.

"In Memphis, I'm within 10 miles of Mississippi and Arkansas," Mace said.

The unit's background, like most of Mace's trucks, is done in a paint called Galaxy Blue, and blends all of the elements that comprise the red, white and gray logo colors.

The rotator is called "the Beast," which is written across the top of the windshield.

With great branding, this "beast" of a rotator powers along the American roads, making Mace Heavy Duty Recovery a trusted name in the recovery genre.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine.
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