The Week's Features
Once we saw the design, they knew we couldn’t go back
Driving any vehicle over a septic tank is an accident waiting to happen
Four unfunded bills would cost the industry billions
New management service addresses major impound “pain points”
Lightweight non-sparking tube that makes uprighting easier
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May 8-11, 2019
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August 15-17, 2019
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Dec. 4-8, 2019
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A British Man Finds Towing Safety Inspiration in America: Slow Down, Move Over a Worldwide Problem

--Charles Duke
By Don Lomax
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The 2017 Tax Cuts Act has helped my business
a lot
more better than not
marginally
not at all
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Editor: Charles Duke
Managing Editor: Brendan Dooley
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
William Burwell x208, Peggy Calabrese x202
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
American Towman Wire • 10-15-2019
The Indiana Towing and Wrecker Association and other interested groups are hosting their second annual Move Over Indiana Day at the Indiana State Fairgrounds in Indianapolis, Saturday, October 19.


Don't Miss It!
Join Jim Figueira and Ed Grubbs of Environmental Chemical Solutions for a presentation that addresses the leaks and staining at vehicle storage facilities from damaged vehicles. Their seminar, “The Uncontaminated Vehicle Storage Facility,” will explore proper best management procedures that address and eliminates the staining from these leaks. Their seminar will be presented during the American Towman Exposition, Dec. 4-7, at the Atlantic City Convention Center in Atlantic City, New Jersey. Register today! atexposition.com

towexpodfw.com
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October 09 - October 15, 2019
Alvin Colon’s family business helped Tenitia Cullum, who recently lost her 3-year-old child in a terrible accident, by towing and fixing her car free of charge. Image - spectrumlocalnews.com.
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American Towman Exposition Gallery
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Rate how they handled this recovery
Great job on a challenging recovery.
Hit all the basics on this one. Thumbs up.
Creative approach on this recovery. Good job.
I would approach this recovery differently.
Vehicle(s) could be rigged more efficiently.
More trucks were needed.
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October 09 - October 15, 2019
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City, State
RATES

Plantsville, CT
$88
(Pop. 10,387)

Beeville, TX
$175
(Pop. 13,290)

Lake Station, IN
$130
(Pop. 12,572)

Centralia, WA
$178
(Pop. 16,336)

Light-Duty nonconsensual tow rates as provided by Police Towers of America.
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October 09 - October 15, 2019
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October 09 - October 15, 2019
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October 09 - October 15, 2019
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October 09 - October 15, 2019
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October 09 - October 15, 2019
Last week’s ALS Resolvion’s Innovations in Recovery Summit featured (l. to r.) Mike Levison of ALS Resolvion; Justin Zane of Recovery Database Network; Andy Sinclair of International Recovery Systems; and Cort DeHart of MBSi Corp. Image - Nick Zulovich.

Superman with Marketing Powers

0 b3c5dBy George L. Nitti

Tow trucks and their graphics are among the best forms of marketing a towing company can use. Phone numbers, colors, logos, slogans and graphics make up the marketing mix essential for branding and recognition.

Founded by the late Tom Forgione in 1999, the people at A-1 Recovery in St. Petersburg, Florida, understand the value of marketing. Over the years, they have decorated numerous tow trucks that piggyback on industry trends, including superhero themes and tributes to the military, first responders and causes like breast cancer and autism awareness.

One noteworthy hero-themed unit features Superman on a 2017 Ford F-450 with a Jerr-Dan wrecker.

"Anything we do is mainly for marketing," General Manager Tyler Gonzalez said. "I wish I could tell you why we used Superman outside of marketing, but I don't really have a good reason. We have been doing it for years."

He added, "Our graphics are a moving billboard. When you have a kid in a car, they are going to pay more attention to it if they like the graphics. I have elderly folks taking pictures. Our tow trucks promote community involvement and awareness while marketing us in the process."

One area of the unit that shouts out is the hood.

"I think it is actually awesome," Gonzalez said. "Superman is ripping apart chains showing his sheer strength."

This full wrap graphic is colorful and captivating, with Superman's full intensity in view, his eyes beaming and emanating super human powers.

The image of Superman is also prominent on each side of the unit.

"We needed a good picture of him flying across the sky," Gonzalez said. "The graphic designer made it up and came through for us."

On the top of the front windshield is the slogan, "Faster than a speeding bullet."

Gonzalez said, "Since we do impound and repo work, it is important that we get off the scene as quickly as possible. ... We don't want confrontation."

Outside of the easily visible phone number on the front side of the unit, towards the back there is smaller lettering that reads #TEAMTOM, a social media plug to the late owner Tom Forgione who passed away at 49 of a heart attack in 2016.

"Tom was a mentor," Gonzalez said. "I got started with him in 2012. He gave us passion for something we didn't know much about and taught us to be self-sufficient in business. He taught us to make everything look right and that image is everything."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine.
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