The Week's Features
Rolled-over tanker calls for Hawk’s “Bad Behavior” and more
Extends exemptions for heavy-duty vehicles
Settles alleged illegal repo of two servicemen
Series is the exclusive transmissions for International CV Series
Company’s “billboard and image” roams the expansive West
Digital Edition
Click Here
Events
AT ShowPlace
Las Vegas, NV.
May 8-11, 2019
Tow Expo Dallas
Dallas, TX.
August 15-17, 2019
AT Exposition
Atlantic City, NJ.
Dec. 4-8, 2019
Don't Miss It!
With the rampant increase in distracted driving towers need every advantage available to avoid costly accidents. Tow Industry Week Business Editor Brian J. Riker gives a presentation on the dynamic nature of tow trucks when loaded v. empty, following distance and other traffic hazards surely could help prevent some crashes. Join him for his seminar, “Defensive Driving/Driving Professionalism,” during Tow Industry Week, taking place at the American Towman ShowPlace, May 8-11 at the South Point Hotel & Casino in Las Vegas, Nevada.

atshowplace.com
logotype
Translate Language  
American Towman Magazine Presents the Week in TowingMarch 20 - March 26, 2019
hd-illus

Molten Meltdown

0 0b84dBy George L. Nitti

Towing and rescue scenarios are often intense, as the profession is fraught with hazards that require alertness and sometimes acts of selfless heroism. One image that comes to mind of such intensity is the heat of molten fire.

Since 2003 when the Colson family took over Rocky Mountain Towing in Boise, Idaho, fire has been a theme developed in their graphics.

"Over the years we have gone with fire themes on our tow trucks that have names like 'Beast Within,' 'Playing with Fire,' and 'Fire on the Mountain,' " said Mike Colson, son of owner Carl Colson.

One of their new models, a 2017 RAM 6500/Chevron 408 Renegade, is named "Molten Meltdown."

"It just came to me and then I handed it off to our custom painter who is with Doug Designs and Signs of Mountain Home," said Colson.

Airbrushed, the flames of the molten fire are rendered blazing across the lower half on the sides of the unit. Through the fire is a long tow chain with intriguing hook resting at the backend.

The company name is written large across the side of the unit, with the letters "Rocky" standing out in all white, contrasting with the black and red of the molten flames.
Adding to the fire theme are green tribal flames on the unit's hood that flow over to the front sides.

"Green has been an ongoing theme since we bought the company," Colson said. "We've kept that going, but the flames have gotten greener and more brilliant."

The custom paint work, which has won awards at various tow shows that include the American Towman ShowPlace-Las Vegas in 2017, has gotten a "phenomenal response," said Colson.

"We calculated the paint jobs into our advertising budget. When we list our business in the phone book, we make sure to use our image. People might not remember the business name, but they do remember the paint jobs."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2019  Tow Industry Week/American Towman Media, Inc.