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American Towman Magazine Presents the Week in TowingMarch 20 - March 26, 2019
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'Everything's Gonna Be Alright'

0 c68cdBy George L. Nitti

Sometimes a good company slogan goes a long way to serve as a guiding principle for promoting shared attitudes amongst employees. Slogans are frequently found in any conspicuous place on tow trucks, be it the boom or back of the cab, where they are easy to read and remember.

At Red River Wrecker Service of Fulton, Arkansas, and Texarkana, Texas, David Akin said that his father Wayne's daily mantra to customers was to make sure to always tell them that "everything's gonna be alright."

Most of us could use the positivity.

On the boom of Red River's 2013 Kenworth/NRC 50/65 Sliding Rotator, his father's encouraging slogan resides in tribute to his memory.

"My father would always tell his customers, 'Everything's gonna be alright,' " Akin said. "He passed on in 2013 and that just stuck with us. Now we tell our customers that. We know that it's not the best situation at the time; but things will get better."

The rotator was purchased three months ago and was recently wrapped by Digital Effects of Texarkana. It was an entrant in the USA Wrecker Pageant at the AT Expo-Dallas last month.

"We didn't win anything and were disappointed, but we will try harder next time," Akin said. "A lot of the kids liked it."
The reason the kids liked it could be found on the side of the rotator. A large image of the "Incredible Hulk" looms large, depicting Hulk's gritty and fierce fighting spirit.

"It's the strongest truck in our fleet," Akin said. "That's why we went with the Hulk."

Green and purple tribal flames envelop most of the unit.

"A lot of our units have the flames," said Akin. "We have liked the way they were done on our trucks. We went with green to match the Hulk theme."

With this big rotator on the road, disabled motorists can be sure that everything will be alright.

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine.
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