The Week's Features
Cross-disciplinary training attended by N.Y. first responders
Negotiating power, phone lines and more, dump is recovered
Remote-controlled lift has rated lifting capacity of 14,000 lbs.
MotoLease managing partner/COO selected for honor by CARS
Dodge/Jerr-Dan unit dedicated to fallen towman
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Custom-painting a wrecker is a many-layered process; and this seminar will cover the differences in custom-painting versus wrapping, the costs involved and the different values of both processes. It’s led by Cecil Burrowes of Cecil Customs, whose tow truck artwork has garnered many wrecker pageant awards nationwide. Don’t miss his “Custom Painting vs. Wrap” seminar next Sunday during the American Towman Exposition, November 17-19, at the Baltimore Convention Center in Baltimore, Maryland.
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American Towman Magazine Presents the Week in TowingNovember 22 - November 28, 2017

Lettering Worth Seeing

Owner Eddie Zachary of Dom’s Towing, in Spring Valley, N.Y., has a general rule of thumb that goes, “When you are 100 feet away and traveling 60 mph, you should be able to read the lettering on my trucks.”

As I was driving approximately that fast and at a distance of approximately 100’ on the opposite side of Thruway 287, just on the border of N.J. and N.Y., I spotted one of Dom’s trucks in the midst of a recovery scene.

“My trucks are the biggest form of advertising that I do,” he said. “On our newest heavy duty I spent $3,000 to get it lettered. We’ve grown and progressed with the times and updated our equipment accordingly.”

The lettering on all their trucks is uniform, each having reflective vinyl that is clearly visible from a distance.

“When we are out there in the middle of the night, when people shine their headlights on us, they can see our trucks. If for any reason our lettering stands out, it’s for safety. We don’t want to rely on overhead lights,” Zachary said.

Their 2008 Freightliner Coronado with a Jerr-Dan 50-ton body is a newer truck in their fleet that exemplifies the use of excellent graphics. What stands out foremost is the name Dom’s, written in a purple font with a thick silvery shadow tilted in a 3D perspective. Contrasted nicely in a script font is the word “towing.” What also stands out is the orange checkerboard pattern stamped all over the truck, which further accentuates their brand.

Like many tow companies around the country, a common theme is cartoon characters. In the case of Dom’s, you will find Tweety Bird, Sylvester, Speedy Gonzalez and others on their trucks.

As a final flourish, Eddie’s initials on the driver’s side of the truck are humbly written in an attractive font, as is the graphic artist’s who did all the careful lettering on the trucks.

In Loving Memory of ‘AJ’

0-fairfax1 6552fBy George L. Nitti

AJ, whose full name was Hicham Najdi, was towing for Virginia-based Fairfax Towing & Recovery in 2014 when he was struck and killed while prepping a disabled vehicle on I-495.

"AJ was all around fun to be around, always joking, making people laugh," said manager Dan Strouth. "He was a really good guy; worked really hard."

Dedicated to AJ and in memory of the fallen, is the company's 2015 Dodge 4500 with a Jerr-Dan MPL 40 wheel-lift.

What stands out first and foremost is the memoriam on the boom that includes a newspaper clipping on AJ along with a dedication to the fallen. There's also a graphic of several first responders standing together promoting Move Over.

The lettering, created by Dean Designs of Fredericksburg, is compelling along the side of the truck and the company name on the hood evokes flair and creativity.

"This lettering is on all of our trucks," said Strouth, "but we wanted to do something different with this one. The bright orange and its many shades and shapes serve as the background. There are also diamond plates that run from the door to the front of the hood."

This dedication to AJ serves as a reminder of the perils that can take place on the road, especially for those serving on the white line.

This article originally appeared in the April 20, 2016 edition of Tow Industry Week.

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WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2017  Tow Industry Week/American Towman Media, Inc.