The Week's Features
Show floor crowds were robust all weekend.
City suspended three companies with alleged ties to Gasper Fiore
Colors and shapes work together in an explosive backdrop
Provides additional storage for certain medium-duty wreckers
DeFalco’s recovers leaking overturned gasoline tanker
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Customer service has become a lost art. How often does your business even get a thank you nowadays? In his Management Conference seminar, “Putting the ‘Service’ Back in Customer Service,” Don K. Hudson of Troy Auto Care will share his ideas. His tow company has won several awards, including the prestigious “Service Providers of Excellence Award" from AAA for five years in a row. His session will take place at Tow Expo-Dallas, August 16-18, at the Gaylord Texan Resort & Convention Center in Dallas, Texas. towexpodfw.com

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American Towman Magazine Presents the Week in TowingMay 23 - May 29, 2018

Keepin' the Dream Alive

Jensen Towing and Recovery in southeastern Wisconsin has been featured on TowIndustryWeek.com in the past. In 2006, founding owner Mike Jensen lost his life in a motorcycle accident, and his wife, Paula, has worked extremely hard to keep the dream alive and grow Mike’s legacy, adding new trucks and employees.

In fall of 2011, we showcased the company’s 2011 GMC 3500HD with a Vulcan 807 self-loader.
Another truck that stays busy along the I-94 corridor in Racine and Kenosha counties is their Peterbilt 379 with a Century 25/30 body.

“It was Mike’s final tow truck purchase. That’s why it says ‘MJ’s Baby’ on the side of the sleeper,” Paula said.

Its imposing stature is noteworthy due to the bright red primary color covering its rugged body. Nothing fancy. More like indomitable, or formidable …

One area of the truck that stands out is the metal-like cutouts on the hood and around the cab. Inside of each cutout is the color black.

Another feature that makes this truck’s graphics unique is the name Jensen’s written across the center part of the Century body, in a thick yellow font with a dark black shadow, helping to express its full strength. The black, yellow and red colors blend well on this truck.

On the doors of the truck is a purple decorative “J” against a black backdrop. It’s encased in a part-diamond shape similar to Superman’s “S,” and “Super” is written just above. Somewhere on the truck, you’ll find the words “Keeping the Dream Alive” to tie it all together.
“For Mike it was a passion from the start. For me, it became one,” Paul said.

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On the Wild Side

0 a84a9By George L. Nitti

Like much of Mark Long's work of Razor Wraps and Graphics of Fredericksburg, Virginia, the use of colors and shapes is one of the predominant motifs found in the many tow trucks he has wrapped.

One of his provocative creations was for a 2016 Kenworth T800/single-axle Century 5130 owned by Siggi's Towing and Recovery of Hampton.

Characteristic of his style, the colors and shapes work together in a modern and explosive backdrop.

"I try to get an idea of what the customer is looking for," Long said. "Not everyone is into the wild side, whereas some customers can't get enough colors. I would say this design is pretty wild and colorful."

The colors include various shades of purple, green and black, blending in with the unit's green accents and white background.

According to Siggi's owner George Salyers, one of the main challenges of wrapping the unit was coming up with the colors to blend in with the custom-painted green found on the fenders and other parts of the unit.

"There was a lot of back and forth as I was picking out certain things that I liked during the design process," Salyers said.

The lines, swooshes and particularly the purple triangle stand out. The company name is large with "gold leaf" letters.

"The gold leaf is not really gold leaf," Long said. "I took a photo of 24-karat gold that you would find on a firetruck and superimposed it on the lettering, added shades and gave it depth, building on the existing lettering that was brought to me."

A layer of industrial metal gives it texture and dimension.

Clearly, Long's unique style captivates not just the public, but also those in the towing community who like what they see and want what he does so well.

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
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WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
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